SUCCESS STORY

Outside-In Marketing Team for Nonprofit Consortium

BECOMING RX-360’S OUTSOURCED MARKETING TEAM

Client: Rx-360 | An International Pharmaceutical Supply Chain Consortium.
Project Timeline: October 2021 - Present

Services Provided: Marketing Automation, Lead Generation, Content and Email Marketing, Event Planning & Execution, Graphic Design

The Challenge

Rx-360, a nonprofit organization with a mission-driven focus, was faced with a critical decision regarding its marketing strategy. The organization contemplated whether to build an in-house marketing team or to outsource its marketing needs. The challenge was to determine the most effective and efficient approach that would align with their mission, optimize their resources, and deliver the desired impact. Enter The Moving Company.  

The Process

Our partnership began with a task to increase the readership of Rx-360’s educational whitepapers. We enhanced the formatting, added visual appeal, and launched a LinkedIn advertising campaign that helped us achieve that goal. From there, MCO became the go-to marketing and communications resource for Rx-360. Recognizing the need for cohesion between the consortium’s sales and marketing materials, MCO designed and created branded materials to help elevate the brand. These resources, including visually stunning sales sheets, provided a consistent and professional brand image, thereby aligning the sales and marketing efforts more effectively.

As their outsourced marketing team, MCO continued the graphic design efforts and additionally focused on SEO, marketing automation, lead generation, content and email marketing, and event planning and execution. Each of these efforts supported Rx-360’s membership and audit efforts.

For SEO, MCO completed an extensive SEO research and strategy implementation to improve Rx-360's visibility on search engines. MCO also implemented a sophisticated marketing automation system with prospecting emails, website, and a comprehensive marketing dashboard. The marketing dashboard has provided Rx-360 with real-time insights into their marketing performance, helping them make data-driven decisions. 

Additional marketing efforts included a lead generation campaign for one of the company’s educational resources, the Supplier Assessment Questionnaire (SAQ). The SAQ campaign, which involved a branded redesign of the resource and LinkedIn ads has helped significantly increase lead volume and quality. We also reimagined their member value calculator by bringing it into a digital form and making it a prospect-facing tool.  This innovative shift made the tool more user-friendly and accessible, encouraging potential members to evaluate the benefits of joining the consortium. Finally, we developed marketing campaigns around two of the company’s case studies for GSK and New Age.

Recently, MCO has been instrumental in event planning and execution for The Patient Safety Conference and their 15-year Gala. Our support included the development of a ticket sale platform, landing page creation, and crafting engaging ads. This comprehensive assistance has ensured the seamless execution of these critical events, enhancing Rx-360's reputation in the industry.

“Adam, while we’re only a few months in, can’t tell you how pleased I am to be hearing from members of our Board as well as our membership about our organization’s maturation and growth. So much of their enthusiasm is directly attributable to our working together. 

As I mentioned when we started, anytime someone interacts or engages with the Rx-360 brand, it’s got to result in a cohesive experience – each one needs to be a ‘wow moment’. Your team is making sure that happens!”

JIM FRIES, CEO - RX-360

Problem Solved

This remarkable relationship has demonstrated the power of strategic, outsourced marketing. The Moving Company's contributions to Rx-360 have significantly improved their online presence, brand image, and operational efficiency, setting the stage for their future success. Because of our expansive in-house resources, The Moving Company met the needs of the Rx-360.

  • Ranks #2 for 'pharma consortium and audit' on Google search 

  • Over 15 thousand website visits, including over 5 thousand new users

  • A 40% increase in email engagement