Transforming Analytics Through Digital Intelligence
SUCCESS STORY
REBRANDING AND STRATEGIZING KINTYRE SOLUTIONS
Client: Kintyre Solutions
Project Timeline: 2016
Services Provided: Branding + Identity + Strategy
The Challenge
Kintyre Solutions is a company with some of the leading experts in the digital intelligence and IoT (Internet of Things) space. Their technology harvests millions of data points across any device you could think of, not joking, virtually every item is providing data nowadays. Created from the spinoff of a larger IT consulting firm, Kintyre had all the expertise, the right people, just not the right brand. The Kintyre leadership knew that they could use support on that whole “branding” thing. The Moving Company was asked to create a forward-thinking identity scheme.
The Process
Once we understood our target markets and stakeholders, our research team launched into detailed targeting. We took into account age, gender, seniority, job function, and other details to determine the appropriate brand. The delivery included detailed information and suggested contact methods for targeted individual decision makers who matched an extensive set of parameters within each industry. The feedback was positive - this list was “right on the money” - and that gave us exactly what we needed to start building the brand foundation to connect with those individuals.
Problem Solved
The inspiration behind the new brand came from connecting the dots, and data being able to be discerned as it is harvested. The lowercase is friendly and approachable, something that was specifically chosen to speak to an audience and market who has not heard this brand before. We needed every touchpoint of the brand to inspire trust with - and to communicate value to - the key decision makers and influencers.
