Insights

Adam Muhlenhaupt Adam Muhlenhaupt

Catering to Different B2B Personas

Learn how your business can cater to multiple personas who might need different ways to engage with you, your company, and your message.

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Adam Muhlenhaupt Adam Muhlenhaupt

The Evolution of MailChimp

Take a journey with Ryan Draving as he goes back to the roots of MailChimp all the way to where its site and B2B presence is today.

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Adam Muhlenhaupt Adam Muhlenhaupt

The Value of B2B Messaging

Watch as Ryan Draving walks you through the comparison between great B2B messaging and mediocre B2B messaging.

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Adam Muhlenhaupt Adam Muhlenhaupt

B2B Display Ads That Are 🔥

Watch as Ryan Draving, Head of Strategy, explains why every display ad you make should make your audience immediately say "Oh, this is for ME!" Here's a 🔥 set of ads for you check out.

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Adam Muhlenhaupt Adam Muhlenhaupt

B2B Website UX: Tabbed Modules

Check out this marketing trick for conversion optimization as Ryan Draving helps you understand how to enhance a user’s overall experience on your B2B or SaaS website.

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Adam Muhlenhaupt Adam Muhlenhaupt

Understanding Pricing Pages

Listen in this week as Ryan Draving helps you understand the differences between a simple pricing model all the way up to a more complex model on a company's pricing page.

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Adam Muhlenhaupt Adam Muhlenhaupt

Why This B2B Homepage is Exceptional

Listen in as our Head of Strategy, Ryan Draving, shares his thoughts on what makes the Zenefits.com Homepage such an exceptional B2B experience.

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Adam Muhlenhaupt Adam Muhlenhaupt

The Emotions of Shapes

Shapes send messages without saying a word. A red octagon screams stop! A bull’s-eye might spur a Target run.

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Adam Muhlenhaupt Adam Muhlenhaupt

Slow is Smooth, Smooth is Fast

Here at M+Co, we always take a step back and do team activities outside of work. And one of our favorites, is the East Falls Glassblowing Studio.

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Adam Muhlenhaupt Adam Muhlenhaupt

Hosting My First Vistage Meeting

The rare opportunity to sit at the Vistage table and benefit from their insights, decision-making rationale and leadership tactics was something I’d be a fool to pass up.

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Adam Muhlenhaupt Adam Muhlenhaupt

The Psychology of Color

The material world we live in also happens to be very visual, but can you really manipulate people into buying your product or service with a simple color choice? We admit that research might actually suggest you can, however, you’re only getting half of the story.

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Adam Muhlenhaupt Adam Muhlenhaupt

Adobe MAX Follow Up

What do you get when you combine delicious California weather, 10,000 creatives and innovative technology that pushes the boundaries of creativity? Adobe MAX 2016.

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Adam Muhlenhaupt Adam Muhlenhaupt

Our Move to Manayunk

The team loves the new location, we’re saving money, and we’re having fun. As we had hoped, the new digs have become a great collaboration space.

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